How the Pandemic Has Shifted the Modeling Industry: Building an Online Presence | SALSA

The pandemic has significantly impacted the modeling industry, making it challenging for new faces to gain opportunities. With in-person events and shoots restricted, models now need to rely on their online portfolios and social media presence. Those with strong followings on platforms like Instagram are able to collaborate with brands for digital promotions. Social media profiles not only showcase a model’s versatility but can also highlight their passions, potentially leading to significant projects.

The modeling industry has been heavily impacted by the pandemic over the past two years. Due to global restrictions, brands were unable to host events, fashion runways, or even photoshoots that require production crews. This has been particularly challenging for new faces in the modeling industry who are just starting their careers.

In today’s modeling world, having a diverse portfolio is more critical than ever. Additionally, models with an exceptional online presence stand out from the crowd. During the pandemic, many models leveraged their social media presence, especially those with a strong Instagram following, to collaborate with online brands. By promoting products on social media, models were able to work remotely, keeping their careers afloat despite the limitations.

Social media not only allows models to showcase their work but also provides a platform to express their passions. This can lead to major projects. For instance, model Abbey Ries was able to collaborate with Urban Outfitters because she had previously shared her thoughts on environmental justice, aligning with the brand’s values.

Let SALSA Model management help you build a strong portfolio and connect with clients across Southeast Asia, allowing you to showcase your talent without the need to travel or be there in person.

Source: LinkedIn

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